Indie’s Infused Tea Jelly
Client: Indie’s Infused Tea Jelly
Delivered: Labels, Signage
The client came to me looking to develop an identity for their jelly. The challenge was to find a way to make the idea of eating tea compelling. I obviously couldn’t use any images of tea itself and the client was opposed to using images of ingredients because they felt that was too common. The idea I developed was to illustrate a logo where a landscape of tea fields is made of the jelly itself. I wanted to keep this icon more illustrative than representational because if the drips were too realistic, the fields would get lost and vice versa.