The Old Sod
Client: The Old Sod
The Old Sod is a popular pub in the Kingsway. Seeing how young their clientele is, I decided to move away from the traditional pub look and towards something that feels more contemporary. The logo here has two functions: both in the gold for the traditional logo placement and as a graphic device. When used in the white, the logo shows off its traditional sensibilities in a bold and modern way. I also used their old logo as a kind of stamp which allowed me to integrate their past communications into their new direction. The result is a loose and modern approach which allows for flexible layouts while maintaining a strong and consistent identity.